Chlorys Geneve

Chlorys is a Swiss brand of exclusive cosmetics, for which Litoart designs and manufactures all the cases of the product lines, printed materials and coffrets with self-assembly boxes (bottom plus lid) and the precious rigid bound cardboard boxes. The special high-gloss shades of the boxes and coffrets is achieved by offset printing directly on to mirrored silver laminated foil and all the Chlorys cases are embellished with patterns hot printed in gold and silver, embossed print and soft-touch plastification to give an unusual velvety feel to the touch, impossible to imagine with a simple, hydro, protective paint or a conventional plastification. The Litoart team begins with samples of the bottles and jars of creams to work on the design and prototypes of the cases, coffrets and the inside of the packaging, made of plant-based, pre-cut and self assembly cardboard with a high quality of whiteness. The Ink-Drive software guarantees a uniform colour palette for all the product lines and for the various formats of the cases, coffrets and rigid, wound cardboard boxes. This is a fundamental aspect for a brand, for which colour and detailed perfection is the distinguishing feature.